About us

A family trade, now online

ASA Rugs grew out of a rug-trading family that began in the 1960s in Andkhoy, northern Afghanistan. For generations, rugs were never just stock to us. They were part of everyday life at home.

  • A family trade since the 1960s
  • The exact rug in the photos, clearly labelled
  • Video of your rug before dispatch on request
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Our approach

From Andkhoy to your home

Today we continue the same work: we select every rug directly and offer it online, without showroom mark-ups. You receive the exact piece in the photos, clearly identified as hand-knotted, hand-woven, kilim or machine-made, and inspected before it ships.

What we stand for

  1. Handmade and practical

    Hand-knotted, hand-woven and kilim pieces next to easy-care machine-made rugs. We help you find the right rug, not the most expensive one.

  2. Personal advice

    Unsure about size or style? Ask before you buy. We gladly send more photos or a video of the rug.

  3. Where we operate

    Online, serving customers across South Africa, with Europe to follow soon.

  4. Why we do it

    A rug should feel personal. Small, transparent sourcing keeps the link between maker and home.

Questions are always welcome before you buy.

Contact us